Social Media plays a crucial role in developing relationships and connecting people. It's widely used as a customer service tool for gathering feedback, answering product and service questions, and listening to what others are saying about your brand.
In our industry, the purpose of social media marketing is to drive sales leads and create revenue generating opportunities with a sophisticated targeting strategy unique from traditional print and direct mail marketing. Social media marketing enables you to narrow down your target audience based on demographics (statistical data about people) so that your ads and content are reaching an audience more likely to respond. This targeted approach increases the value of each social post you make so that you are one touchpoint closer to attracting new customers or to strengthening relationships with existing customers.
