Social Media  plays a crucial role in developing relationships and connecting people. It's widely used as a customer service tool for gathering feedback, answering product and service questions, and listening to what others are saying about your brand.

In our industry, the purpose of social media marketing is to drive sales leads and create revenue generating opportunities with a sophisticated targeting strategy unique from traditional print and direct mail marketing. Social media marketing enables you to narrow down your target audience based on demographics (statistical data about people) so that your ads and content are reaching an audience more likely to respond. This targeted approach increases the value of each social post you make so that you are one touchpoint closer to attracting new customers or to strengthening relationships with existing customers. 

It's been a full year since our visit to the Broadmoor's Cloud Camp in Colorado Springs, CO, for the introduction of Envirosight’s Regionally Activated Marketing Partnership (onRAMP). Since then, we’ve been thrilled to watch our sales partners implement new strategies from the onRAMP handbook and use the monthly content sharing program to expand their social media footprints, send more e-blasts, keep their blogs updated, and build out their web presences.

Thank you to everyone who has expressed the value the program has provided you thus far, and we look forward to expanding the program soon. We are grateful for your testimonials and to share your personalized onRAMP journey with the rest of our marketing channel.

However, your own experience with onRAMP is what matters most. So to celebrate our one-year anniversary, we’ve collected testimonial feedback from many of our partners:

At 283 pages, the onRAMP Handbook can be a daunting reference—but it provides a wealth of information for all aspects of a regional B2B marketing program. In this blog series, we introduce you to the content of each handbook module—continuing here with Module 2 - Email, which begins on page 62.

Since the first email was sent in the 1970s, the evolution of electronic communication has birthed instant messaging, text messaging, blogging and social media. But even with all the innovation, email remains the key to online activity, and email marketing reigns as the digital marketing tool with the best ROI—for every $1 spent on email marketing the ROI is $44.

There are three main reasons why email is essential to your B2B digital marketing strategy:

1) You own your email list, which is not the case with social media. If Facebook, LinkedIn or any other social network imploded tomorrow, your account, followers and all the associated history would be gone; social media accounts can be suspended or deleted at anytime. An email list remains with you without interference by a third party.

2) Emails have better conversion rates. People who receive an email offer spend 138% more than people who do not receive emails, and email marketing has an ROI of $44.

3) Email campaigns can be highly-customizable, which evokes a sense of individuality that will influence the buying behaviors of your audience. With email you can target and segment your audience, but email can be further personalized so each individual receives a communication tailored specifically for them.

Conducting a Webinar: Tips for Success and Why a Webinar is a Great Marketing Tool 

Marketing Partners,

The world around us is changing quickly. To persevere in times like this, we are forced to adapt to new routines and expectations, but we must never abandon our principles. Now more than ever, we must be accessible to customers and respond to their needs with support that is efficient, comprehensive and friendly.

How we perform in adverse times will eclipse any other perception of our companies, and will greatly impact our ability to rebound from current circumstances. When there are crises there are also opportunities. Look for opportunities, rise to the occasion, and exemplify leadership during this time. Acknowledge the crisis with customers, and assure them commitment in the days ahead.

What to Do Before Paid Advertising: Establish a strong marketing foundation (before throwing money away on ads and sponsorships).

Businesses new to digital marketing are often eager to pursue the range of options available. But before investing in any paid digital advertising campaign, make sure your current digital platforms have been optimized so your paid campaigns can be successful. Avoid starting a paid advertising campaign before you’re fully prepared to handle the traffic it generates and absorb the associated costs.