Conducting a Webinar: Tips for Success and Why a Webinar is a Great Marketing Tool 

Marketing Partners,

The world around us is changing quickly. To persevere in times like this, we are forced to adapt to new routines and expectations, but we must never abandon our principles. Now more than ever, we must be accessible to customers and respond to their needs with support that is efficient, comprehensive and friendly.

How we perform in adverse times will eclipse any other perception of our companies, and will greatly impact our ability to rebound from current circumstances. When there are crises there are also opportunities. Look for opportunities, rise to the occasion, and exemplify leadership during this time. Acknowledge the crisis with customers, and assure them commitment in the days ahead.

What to Do Before Paid Advertising: Establish a strong marketing foundation (before throwing money away on ads and sponsorships).

Businesses new to digital marketing are often eager to pursue the range of options available. But before investing in any paid digital advertising campaign, make sure your current digital platforms have been optimized so your paid campaigns can be successful. Avoid starting a paid advertising campaign before you’re fully prepared to handle the traffic it generates and absorb the associated costs.