---
title: ONRAMP Blog  | social media
description: social media | ONRAMP Blog has all the information pertaining to Sales Partner specific news and updates.
---

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## [onRAMP Essentials: Module 3 - Social Media](https://blog.envirosight.com/onramp/or-module03-072020)

 Posted by [Kate Zombeck](https://blog.envirosight.com/onramp/author/kate-zombeck) on Jun 26, 2020 9:42:31 AM

- [Tweet](https://twitter.com/share)

[![](https://blog.envirosight.com/hubfs/Logo%202-7.png)](https://blog.envirosight.com/onramp/or-module03-072020)

Social Media  plays a crucial role in developing relationships and connecting people. It's widely used as a customer service tool for gathering feedback, answering product and service questions, and listening to what others are saying about your brand.

In our industry, the purpose of social media marketing is to drive sales leads and create revenue generating opportunities with a sophisticated targeting strategy unique from traditional print and direct mail marketing. Social media marketing enables you to narrow down your target audience based on demographics (statistical data about people) so that your ads and content are reaching an audience more likely to respond. This targeted approach increases the value of each social post you make so that you are one touchpoint closer to attracting new customers or to strengthening relationships with existing customers. 

[Read More](https://blog.envirosight.com/onramp/or-module03-072020)

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 Topics: [onRAMPBlog](https://blog.envirosight.com/onramp/topic/onrampblog) [social listening](https://blog.envirosight.com/onramp/topic/social-listening) [social media](https://blog.envirosight.com/onramp/topic/social-media)

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## About ONRAMP

Welcome to Envirosight's Regionally Activated Marketing Partnership (onRAMP) blog. Our goal is to give you marketing training, tools and networking opportunities to help you capture more market share in your region. onRAMP is your guide to developing your own business growth within the wastewater industry, and to develop a strategy for marketing Envirosight products. For more information, contact us.

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