At 283 pages, the onRAMP Handbook can be a daunting reference—but it provides a wealth of information for all aspects of a regional B2B marketing program. In this blog series, we introduce you to the content of each module, starting with Module 1. For those who haven’t yet explored the Handbook, this will be an easy, self-paced introduction.
Today, simply having a website is not enough—customers expect a company to have a well-designed and up-to-date website. Personal relationships may still govern the water and wastewater industry, but you are losing business to competitors if your website doesn’t foster a user experience that mirrors your face-to-face sales strategy. In Module 1 of the onRAMP handbook, we take you through the major considerations you may encounter when establishing or upgrading your web presence.
Did You Know?
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The first thing customers do when they are considering making a purchase is get online and research products and companies. You want your website to rank at the top of internet searches, establish your company as a trustworthy source for industry news, position you as a subject matter expert, and create a presence that makes your brand of products and services the first thought when customers need sewer repair and inspection equipment.
Module 1 Covers:
The goal of Module 1 is to help maximize the effectiveness of your website in order to increase traffic, grow your roster of customers and, ultimately, increase revenue. These recommendations are not a one-size-fits-all solution, rather a guide to aid you in tailoring a website that best serves the needs of your customers.
Do not let an outdated website limit your business value or growth potential. To be competitive, the need to deliver well-organized, easy-to-navigate, up-to-date, quality content is not optional, it is a requirement; and it starts with your website. As you dive into Module 1 of the onRAMP Handbook, don’t hesitate to reach out to Kate Zombeck with your questions.
If you need your own copy of the onRAMP Handbook, just ask us.